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Don't forget Sky also makes a fortune from selling subscriptions to Sky Sport to publicans at very high prices. They are currently discounting heavily in this area including the fact that they are "The new home of F1".
All this promotion comes of course at a time when an EU Court ruling on their Football broadcast monopoly went against them and a UK High Court decision on whether to ratify that is expected on Feb 24th.
Any copyright issues resolved then will effect consumers too, so I wouldn't subscribe just yet unless you have Sky already because you may well find you can do it cheaper through a foreign broadcaster, or they will be forced to discount further.
Personally I'm watching Ben on the Beeb.....
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