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Not really GT-R - depends on the costs. AA doesn't pay very well - both staff and contributors - which is one of the reasons people don't stay very long. It's more of a stepping stone mag. It's also printed on rubbish paper stock so its cost to output is quite small.
But its ad rates would probably be ok because of its market position. Because it's a low cost publication, it would still make money.
The ones that get axed are those that are losing money and/or are expensive to produce. Glossy women's mags might make more money, but a lower percentage return and/or have a downward trend on sales & revenue. And if they are losing money - they're gone. Bauer is also clearing the decks for Elle magazine relaunch, so a) they need money from the 'female' budget and b) want to de-clutter the marketplace for it.
The other saving grace of AA is that, if it's making a profit, it also contributes to overheads. Everything from the finance & admin departments to the cost of lightbulbs. Plus, it can be used for group ad buying offers across Wheels, Motor etc.
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