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Also, in addition to FE being there for PR value and being cheap, GT racing efforts have expanded. Audi Sport seem to be throwing a lot more at their GT3 program than they have before, and the have the RS3 touring car program.
Porsche will probably also throw more into the GT3 ring as well. BMW outside of Formula E is big on GT racing, and Mercedes-Benz/Mercedes-AMG have been placing more emphasis on GT racing in recent times, too.
With GT racing, car makers can race high end cars that they're selling now to do the "race on Sunday, sell on Monday" mantra. Especially as the stuff on those GT cars does trickle down to even their lesser road cars. even family sedans.
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