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IMO tobacco advertising doesn't work in attracting new smokers, I believe its purpose is to try and persuade existing smokers to switch brands, I may be wrong but I know of nobody who ahs taken up smoking because its been advertised.
Its always been because they were unaware of the dangers when they took it up a long time ago....or in the modern day they've just been stupidly influenced into believing its cool, thing I do know though, most wish they could quit. However none started because of advertising.
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