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BMW has certainly not lost it's way. Alot of people have commented on the styling but look at the facts. The 7 series is the best selling car in its sector by miles & has already outsold its predecessor by nearly 2 to 1 in half its life cycle. The 3 series outsells the mondeo, the 5 series is regarded as the best allrounder money can buy. How have they lost their way??! They're world market share increased more than any other equivalent marque & is going to increase more with these new models.
I drive a 330cis & the reason I bought it was simply because nothing came close for what I wanted, power, handling, refinement, comfort, good looks, reliability & good Residual Values.
Mercedes' quality is now VERY poor, they're over priced, boring & lardy to drive, an old man's car(unless we're talking AMG)
Saab are FWD, do not handle although they are well built but do not have the prestige or refinement.
Audi, I had an A4 quattro before, it's a good car but unrefined, not as well built as rumoured & the drive was very dull
BMW's sell themselves for the very reasons that I wanted one & poor opposition just strengthens their position
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