The dealer was Jessops in Lancaster, and i'd be inclined to say that they're good, given that I work Saturdays there! (seriously, for all that Jessops stores vary, Lancaster really is one of the better ones, as far as deals go)
The reason i got it so soon was that someone had ordered one in and not taken it, and was due to be tranfered out the next day - so, in the immortal words of Maverick in Top Gun, "i had the chance, so i took it"!
Deal for me was to match unbeatable.co.uk, hence £1099 and i got a free 128MB card while i save up for the ones I'm aiming at - a pair of 512 Sandisk Ultra II's.
Immediately feels better than the 300D i briefly had - while I'm sure that the 300d produces results of a similar quality, its the process of getting them and the flexibility that the 10d offers that makes it worth the extra.
Happy as a pig in the proverbial!
