Quote:
Originally Posted by peckstar
how do we get millenials to watch these cars for brands that are not in the top ten
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You get VW, Honda, Renault, hot hatch etc enthusiasts to watch the races. Pretty simple. You get some general motorsport fans. That's your crowd.
Will there be less mullets and tank-tops in the crowd than Saturday night at the drags or Summernats or the hill at the Supercars version of the Bathurst 1000? Yeah, probably... oh well. That's fine. It would be more of a Bathurst 12 hour type crowd.
You can't force millennials to like something they don't like! Just promote it, a small number will like it, most will have no interest.
It's like saying "how do we get millenials to like rock music?"
For starters rock music is not even on commercial radio anymore, so they are not exposed to it, for second why do they have to like what we like?
People would have said the same: "how do we get hippies to like swing music?" Yet they liked Jimi Hendrix wielding an electric guitar, just as millenials like dance music, hip-hop and electronic R&B.
So forget millennials and target your core 25+ years old market who will driving to the meeting in their tuned Golf Rs.