1 Apr 2014, 11:37 (Ref:3387394)
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#53
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Veteran
Join Date: Feb 2010
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Hoschburg, just outside of Brasleburg. |
Posts: 1,711
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TV Ratings are in the toilet.
Quote:
TV Ratings for Martinsville down: Overnight ratings hit a season-low for NASCAR on FOX. Sunday's NASCAR Sprint Cup STP 500 from Martinsville earned a 3.8 overnight rating on FOX, down 5% from last year (4.0), and down a tick from 2012 (3.9). Excluding rainouts, the 3.8 is the lowest ever for the spring Martinsville race on FOX (2001, 2003-present). The 3.8 is also the lowest for any Sprint Cup telecast this season, falling below the previous mark of 4.0 set the previous week at Fontana. So far this season, all six NASCAR Sprint Cup races have had declines in overnights compared to last year. Despite the lower numbers, NASCAR was easily the top non-NCAA Tournament draw of the weekend on broadcast.(Sports Media Watch)(4-1-2014)
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