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Officially, Ford put no money in. They may support M-Sport in other ways - but even when they were in the WRC, they didn't back M-Sport in a big way.
Compare to their new WEC effort with the Ford GT; they're throwing the kitchen sink at it with money, resources, drivers, etc and all with the top brass involved at the announcement.
And even today, Ford are to be the new car suppliers to the Team Sky cycling team; Ford will get more exposure from cycling than they will with rallying. It's common sense.
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