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It is the simple things isn't it. Palmer does this superbly.
He has revolutionised Snetterton, imagine what he could do with Thruxton or Croft?
He has done some very good things at Cadwell too, things that were necessary and simple things that weren't but tickle an itch you have.
It means he can then ask a little more money for some meetings and feel justified in doing so.
I think Silverstone might be a very complicated deal for him though. If he takes it onw he has every big event in the country, MotoGP, F1, plus the classic and numerous other big events.
But he also has their hosting fees, something he seems to rebel against as he has dropped WSB and a few other series if they don't make money or he knows he would have to ramp up prices to cover the fees.
I say fair play to the bloke, he is putting prices and customers first.
Little things, like last winter he put a speccy pen at the back of Druids, raised the ground a little, made it a better place to watch. Bulldozed all the dross behind it.
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