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That works only when salary overall goes up 2.n+%. If it's less, less number of products or services are bought, and less needs to be produced, and less people have to make or do things. (in very short, kitchentable economics)
Holjes also needs income growth to keep ahead of their expenses, and if the expense growth comes from pressure by IMG (or any 3th party) then it's bad if you can't keep up. Advertising costs go up, money for small but important things goes down, no guarantee that more people will come, race to the end is possible.
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