Quote:
Originally Posted by Mike Harte
Bear in mind that F1 in Italy is going behind a paywall now, or very shortly. If current trends continue, the audience figures will also plummet there once it happens, just as it has in the UK, Germany and France.
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When audiences plummet, which they will, this will detrimental to advertisers and sponsors who will see their target market dwindle and they will want out. The exact same thing happened to IndyCar and it has taken over a decade to get the series to where it is now and it's still not out quite out of the woods.