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The catalyst for Volvo were changes in upper management in Sweden, along with other corprorate matters relating to Polestar and Cyan.
The V8SC program was a complicated arrangement that they had little control over, so naturally it had to go. It's marketability was actually very good, and the Australian arm has gone on record at various points during the three years, stating that enquiries off the back of their activation within the program, were on the up and up.
We can bash Mr Warburton over this until the cows come home, but it's unjust and innacurate. For Volvo Cars Australia, and GRM, it was a very successful campaign, and went against what the other manufacturers involved in the catagory were, and are, experiencing. As with most European-based car makers, the motorsport program is dictated from the very top of the corporation, not so much the marketing department. Ford Aus eventually went this way as well.
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