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...and no doubt there was plenty more on social media such as Facebook. There may have been motorway billboards too, so I doubt that many enthusiasts were unaware of what was going on.
Spending money on promotion should be cost effective - and it often isn't! The event's best publicity is people returning to work on Monday stating what a fantastic weekend it was, looking forward to the next one. Word of mouth is still very effective. When you were young, it was probably a gang of you heading to the racetrack to see great racing. Apart from drifting, the youngsters haven't found many modern events very compelling.
Spending even $20,000 on promotion and getting a total of just 2,000 paying people through the gate isn't a success. Spending $40,000 and still only getting $3,000 is even worse.
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