Quote:
Originally Posted by socram
...and no doubt there was plenty more on social media such as Facebook. There may have been motorway billboards too, so I doubt that many enthusiasts were unaware of what was going on.
Spending money on promotion should be cost effective - and it often isn't! The event's best publicity is people returning to work on Monday stating what a fantastic weekend it was, looking forward to the next one. Word of mouth is still very effective. When you were young, it was probably a gang of you heading to the racetrack to see great racing. Apart from drifting, the youngsters haven't found many modern events very compelling.
Spending even $20,000 on promotion and getting a total of just 2,000 paying people through the gate isn't a success. Spending $40,000 and still only getting $3,000 is even worse.
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100% Correct Ray, and I speak from first hand experience, social media and a promo deal with your television provider, in the case of the Premier Summer Series, is now the only cost effective way of attracting the hard core spectators to a race meeting with the right mix of Premier class fields and support categories.
The days off attracting non-motorsport enthusiast's along for something to do on a Sunday is long gone. Fortunately, Motorsport competitors are on the increase and we see that at Racer Products on a daily basis and their friends and families, help swell the numbers. However, the inevitable economic downturn is always felt first at sports and recreation pursuits that involve capital expenditure and travel, so fingers crossed that we don't have another meltdown anytime soon.
SOG, Series Organiser's Group, is the main reason why last season was a big step in the right direction, and Speedworks have to work with SOG and MSNZ, which is a major, and very important change in the way it used to be under TMC/MSNZ.