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Old 18 Jul 2017, 06:27 (Ref:3752312)   #8010
Akrapovic
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Originally Posted by Spyderman View Post
Well...the issue with the 30% sportscar comments is that they need to define a "sportscar".
Porsche marketing strategy is to have the "sportiest" product in every market segment that it competes in, so from a marketing perspective, the marketing exercise is correct.

Furthermore, exactly what percentage of Toyota's sales are sportscars? What about Audi? Peugeot?

As for the aerokit - Nurburgring is a track that particularly suits the 919, both in terms of the aero and in terms of the hybrid system. We will only see if the new HDF aerokit is really that good once we get to the other tracks.
Toyota is all about dev and marketing of hybrid tech though. You could argue it's still marketing, but whilst Porsche market sportscars, Toyota market hybrid tech. They're big players in that with things like the Prius. Audi's thing was "look at how amazing our diesels are. Even if you buy an Audi road diesel, it's still awesome", and that got shut down.
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