Quote:
Originally Posted by Akrapovic
It does, but I don't think even a silly social media account will counteract what happens in race broadcasts. Grosjean and Vettel are the best examples of being painted in very specific ways, and Alonso too of course.
Either way, if suddenly you had to replace 20 F1 drivers with drivers nobody had heard of, it'd be back to normal within a couple of years.
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i agree. though looking at a specific case it will be interesting to see how opinions of sirotkin change throughout the season, if at all, based on the addition of the tv broadcast voice to the negative social media and forum noise.
formula e is a minority sport, but the way that sport is discussed and reported on is entirely shaped by the internet and has been since it was created. formula one is evolving from a "real world" presence on tv to a greater virtual one. where things will go wrong is if they assume that influencing the online world is the same as the telly one. arguably motogp have been bob on in that respect for a long while - their tv and online pov strategy seems to be both pitched correctly to levels of popularity and priced correctly.