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In many ways, F1 is sailing into a perfect storm which will impact on TV viewers
Little interest from younger viewers coupled with too long a race format to hold their interest
Some falling interest from once dedicated F1 viewers who find that other things hold their interest and compete for their time plus they have a longer memory bank of how the racing was to compare the current offering to
Loyal core of viewers risk being alienated by harder to access or costlier viewing options
Meddling too much with the coverage risks putting off the core audience with too much razamatazz and gimicks
Strangely unengaging product due to dominance of key players and TV coverage does little to convey the speed of the cars
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