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Chevrolet don't seem able to decide on a naming strategy for their flagship Cup car. I thought they changed to the Impala name from the Monte Carlo SS because the latter was not a big seller, and they wanted to extract the utmost brand identity from a mass production model.
Now it looks like the 2013 Bowtie will take the name from the front-engined, rear-drive V8 2013 'Commodore', which is simply never going to be a volume seller.
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