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Amar, marketing will be something that happens down the road. The big question here is not simply going through the motions of marketing, but what is it that is being marketed?
You can have all the hip, slick, cool adverts you want but the product has to be worthwhile for any consumer to make the connection.
Herein though lies a problem: How many of us here came to like racing because of an advertisement??? I would venture very few. That is (to me) why building your core fanbase with real-live actual good racing is so important. Open Wheel needs to walk before it starts running with a marketing plan.
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