[NaBUru38]

Interview to Sean Bratches (F1 commercial chief) and Frank Arthofer (‎F1 digital head)

http://www.sportspromedia.com/magazi...a-ones-new-era

I was approached to come over and run the business group. And then I got here, and there was no business group! There was no marketing team, or digital team, or communications, or research. Nothing.

I spent the first three or four months effectively by myself before people starting coming on board. I was just rolling a grenade into every room I went into because there was nothing in the pipeline. There were no deals pending or anything.