Quote:
Originally Posted by wolfhound
Chase Carey has said that Bernie was holding back F1 with his short term focus and saying no to a lot of ideas. Whereas Liberty wants to build long term value by looking to where they want to be in 3 to 5 years time.
http://classic.autosport.com/news/report.php/id/129314
I have notice there has been less comment from journalists about F1's problems in recent times I wonder is that part of the changhes that are happening.
|
Carey makes a lot of sense, when he says: "But in today's world you need to market a sport. We were not marketing the sport." Bernie's reluctance to use social media, was a good example of that. IndyCar's streaming of Alonso's test at IMS just shows how powerful a marketing tool social media is, with 2 million watching.