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There needs to be something in the middle. Maybe a class that could have, only looking at BMW for the moment, 3-series and 5-series competing for the lead. If you can get that to happen then people will want to watch and manufacturers will want to get involved.
You could have the Volvo S60 vs BMW 328 vs Merc CLK vs Holden Commodore vs Ford Falcon (so people don't think I'm biased to one or other) vs Vauxhall Vectra vs Ford Mondeo vs ...well you should get the idea by now. Writing the rules might be a bit of a nightmare though.
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