|
I agree Bob.
Getting a sponsor to hand over their hard earned marketing budget for stickers on a race car requires the sponsor to see a potential for a return on that investment.
The BTCC is a pitch where solid figures can be given: X TV viewers, Y spectators at the venue. No doubt market researchers will have figures as to age/sex/interests/wealth of viewers too. All the sort of things a marketeer wants to know.
TCR: stick finger in air and guesstimate number of bums on seats.
Frankly I would think the BTCC support acts of Clios etc would be an easier sell than TCR.
|