|
Energy drink marketing is invariably about image, especially Monster.
Red Bull are the ones that tend to get involved with winning teams mainly. Look at Crutchlow, he doesn't win, but is funny, fairly good. Doran has a personality, an image of a tough guy, true or not it is an image.
But theya re getting more involved with winners too, Mercedes F1, Yamaha MotoGP, Woffinden, McGuiness etc.
Monster are about presence and lets' face it when you sponsor the series and the best driver, it is largely unnecessary to have a guy in your team who has won nothing and never looked like winning anything all year, but he has been with them a long time, it was noticeable though that the car was nowhere near as bedecked this year as it has been before.
He does get involved in a lot of promotional events, but one of those I saw was a total disaster when the car dumped fuel on the track meaning a loss of several minutes to clean up after a demo run, hardly great PR.
|