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Calsonic and Team Impul have been together for 34 years. Put this into perspective:
Marlboro and McLaren were together for 22 years. By the time Philip Morris's current sponsorship deal expires in 2018, they will have been together with Ferrari for the same length of time, 22 years.
Gitanes and Ligier were together for 19 years.
John Player Special and Team Lotus were together for 14 years.
In NASCAR, STP and Petty Enterprises were together for 28 years, GM Goodwrench and RCR were together for 28 years, and DuPont/Axalta and Hendrick Motorsports were together for all 23 years of Jeff Gordon's career.
In Australian Touring Cars, Shell and Dick Johnson Racing's first run together lasted 17 years. Marlboro and Holden Dealer Team, only 8 years.
In IndyCar, Target and Ganassi were together for 26 years, and Marlboro and Penske were together for 16+ years.
Calsonic have sponsored Team Impul for a longer period of time than, well, every other iconic motorsports sponsorship that you can think of.
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