Thread: New F1 Logo
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Old 30 Nov 2017, 18:54 (Ref:3784353)   #44
bjohnsonsmith
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Originally Posted by bella View Post
idle curiosity, but when you say it has to have “impact”, what does that mean in the context of it being for an established brand?
F1 has been around since 1950 and it has developed are core nucleus of fans since then. However any product can't just rely on its core nucleus alone and needs something that's gong to attract new customers/fans. A logo has visual impact and is one way of doing that. Many companies revise and update their logos.
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