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All fair comment fF1c.
The bit I was trying to articulate about the car cult was that it was the era when owning your own wheels as a young bloke was really starting to become the norm.
You worked hard for it and saved your bucks as soon as you got your first job. (meanwhile the girls you were spending half your hard eared on were saving for a trip to Europe). That being the case the car had a for larger place in your self percieved status.
Nowadays it seem Dad organises you a set of wheels as soon as you are old enough for a license so it doesn't have the same status in your self perception.
Not sure that it is the TV promotion that fails or the fact that it is cheaper, and far more comfortable to watch it live on the box rather than go to the track.
And of course that factor is part of the overexposure or sameness I was talking about.
Perhaps if we could go back to some sort of recognisabe product differentation it might help.
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