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[mod]Tone it down, Anthony.[/mod]
This is a good deal for ALMS not so much because of the broadcast (although that's part of it, certainly it'll be a good reach for existing racing fans who are XM subscribers, who are currently getting lots of IRL and NASCAR content but nothing else) but because it'll provide XM with the impetus to broadcast the rest of the season and next season as well. Currently the series has a few broadcasts (network) a few cablecasts (I can't characterize Speed as "broad") and the radio webcasts. web =/= broad.
It also provides an opportunity to leverage Honda and XM's involvement to result in further advertising of the series, in print and other media.
Of course all the forum members would already know of the webcast at 0157.org, but your post seemed to suggest that you weren't - since you were suggesting that people listen to the race via XM's website.
BTW, I've not had Radio Le Mans time out since Le Mans '05, you might want to check into your internet connection.
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