Quote:
Originally Posted by mayhem
It's really helped moving all those Altimas I see out on the road. Why would Kia think they know how to do it so right when Nissan seemed to have got it fairly wrong?
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Altima is probably more of a loss leader than anything.
The Supercars program was about raising brand awareness, not so much for the Altima itself. You probably won't find that many Altimas sitting in holding yards, compared to other slow sellers.