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Originally Posted by crmalcolm
It seems more like they are transferring their sponsorship of the same brand (Mercedes) into a different category. Not sure it is rules based in any way.
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According to the Autosport report, it appears to be technology based. They claim that they have been looking into new technology within sport since they first appeared in the 1970s, and that FE now suits their brand.
It would seem as though mass exposure from F1 is of less importance to them than their being associated with the lesser appeal of green technology.