From a commercial perspective, the purpose of ‘grid girls’ is to perform the role of promotional representative of a sponsor brand.
It may involve them handing out marketing material, often taking photos with the at-track fans, to use proximity to potential consumers to make a statement about the brand they showcase, to give the potential customers of their product or service to create a positive experience of the promotional models, and therefore the brand to invite purchase.
They also regularly serve as ’brolly dollies’ (less useful in a sedan car formula) or holding sponsor banners on the grid to invite non-team grid invitees to flock to the cars with the branded promotional staff and get a picture. And of course the television group will showcase whatever car seems to have activity around it from the grid.
And sponsors would not fund these things if they did not produce tangibe marketing impact!
In Supercar, there is great execution, and there is poor execution.
In choice of uniform design, in choice of promotional material, and sometimes in the choice of the person who manages the promoting staff.
Most promotional staff are wonderful with the general public, mums, dads, kids, whoever rocks up for a pic or bag or sticker or whatever.
If people are choosing to think illicit thoughts, and communicating those thoughts about promotional staff just doing a job, does it say more about the worker or the thought-haver?
If the ‘grid girls’ were not in place, would the target of the thoughts and feelings then fall to the female members of the crowd, perhaps more focusedly due to lack of other objects for their attitudes....