Quote:
Originally Posted by JHamilton
I don't believe Martini is a title sponsor in the traditional sense. I have heard it's more of a licensing agreement to use the livery and sell hats and t-shirts. I'm sure money is changing hands, but Martini & Rossi's annual revenues are less than several of the team's budgets. And to be fair, Williams are miles ahead of McLaren.
I honestly don't know enough about Sauber to speak intelligently about them.
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You have to appreciate that Martini and Rossi are just one smallish part of the Bacardi group, whose profits are counted in the hundreds of millions of dollars.
It is a marketing exercise, and I doubt that the Bacardi family even miss the cost in their cash flow.