|
That article is an excellent read, esp. as Moran was to have had an ongoing column, and now is found on the outside..truly a shame, as he has tremendous potential.
Sadly, unless you have sponsor cash, open wheel is an uphill battle.
The other thing that is overlooked in a driver's sponsor hunt is the fact that AMERICAN sponsor dollars are diluted by having so many choices as to where to spend them. Do we sponsor a team? A driver? put our name on a stadium? Sponsor a bicycle race? Sponsor a football bowl game?
Thats the sad truth people. American drivers are partially hurt by the sponsors not being able to see the value and in what open wheel has to offer.
Unfortunately, the tendency of the coporate sponsor, esp for 'consumer goods' companies is to go where the people (i.e. fan exposures) are. With the economy turning around, even WCup teams are having troubles, however, there was a sponsored 43 car field for the Daytona snoozer. :mad
|