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I don't think a touring cars serie will ever become really popular with the general audience, imo a open wheel serie (a la Super formula/formula nippon) has a much bigger chance of becoming popular. So you might be onto something here.
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Totally disagree. Tin-tops have been the kings of European national racing since forever. I can't think of a single national open wheel series that ever became more than just a feeder to F1.
Now, DTM are pretty bad as far as tin-tops are concerned, but I see absolutely no chance for a successful switch to formula-style cars. (Not the least because of how big Audi and BMW seem to be on road-relevance).