Quote:
Originally Posted by thlbtcc
But the funding from Fox in Australia props up the teams to a large extent.
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Hence my mention of short-termism.
It appears that pay TV numbers for sport generally are falling in Australia as the economy goes through whatever bit of whichever cycle we're currently in globally, and that the marketing of "you can only watch it all live here" results in a lot of the potential younger audience shrugging their shoulders and turning to YouTube instead.
Each and every time the contract for practically any domestic motorsport series comes up for renewal, the pot gets smaller and the demands on the pot larger. TV numbers for the BTCC are already tiny in comparison to other sports - driving it behind a paywall might briefly give some teams a bit of hope, but it wouldn't last.