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Old 10 Dec 2016, 14:44 (Ref:3695147)   #40
CyberMotor
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Originally Posted by broadrun96 View Post
That is the problem, if the race is the only object, who's paying for it? Obviously there isn't enough interest or money in it to even buy tv time as the ALMS was so where is the money coming from without paid features? Even streaming costs buckets of cash and it seems like IMSA has teaspoons of cash to use.
What's the cost to stream as compared to the cost of live TV?

Also, sponsors have their names all over the cars, along the track, in view of the onboard cameras, etc. so there is already a lot of built-in exposure for sponsors. I think streaming is more cost-effective, a better medium and a better package. How many views of a sponsors name do you get on a 12-hour stream as compared to a two-hour highlight?
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