Quote:
Originally Posted by bella
idle curiosity, but when you say it has to have “impact”, what does that mean in the context of it being for an established brand?
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The biggest impact is that a logo has to be clear and recognisable as to what it represents. In this case Formula 1 and it's shorthand name of F1.
As I've said before the logo without the wording could easily be viewed as 2 nested lower case "r" with a capital I.
And when represented in a smaller corner type graphic of for example a championship points table its even less clear as the gaps between the constituent parts aren't large enough for that separation to be seen.
We also have to look at the logo when seen in the format of a DOG (Digital ON-screen Graphic). I accept that it's supposed to be unobtrusive but as I've mocked up here. It just doesn't say F1.
Source image: Sky Sport through Google.