Quote:
Originally Posted by broadrun96
Why? Do you think any of the sponsors are fans of the racing? That's a plus if they are, most of them don't care if it's cars or pigs racing, who is watching is what they are concerned with. They aren't sponsoring cars because it's fun, it's to make money
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By the same token, do you think any of the sponsors aren't fans of the racing? I wouldn't expect every sponsor to necessarily be a race fan. However, I would be a little surprised if some of those sponsors who are involved in the automotive industry weren't.
Agreed, sponsors are concerned with who is watching, particularly with those watching on TV. Sponsoring is a form of marketing and its purpose is to create brand and product awareness, which hopefully will result in sales. Therefore, if a sporting series or event starts to diminish and viewing figures decline, those sponsors are going to be looking elsewhere to advertise their product, which is why having 33 cars on the grid is important for the health of IndyCar.