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Old 19 Apr 2013, 07:26 (Ref:3236519)   #18
henners88
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Join Date: Oct 2009
Wales
Posts: 611
henners88 should be qualifying in the top 10 on the grid
It was discussed in the Finance section of the Express earlier in the week that Bernie is now concerned by the drop in viewers in the UK. He claims to have discussed with Sky to offer free set top boxes that offer the F1 channel free. His logic is that this type of service would then tempt viewers to purchase additional packages. Sky declined to comment as I have no doubt they are not in the least bit interested in the idea. A more workable solution IMO would be to offer the channel free on freeview if the concerns are genuine.

I wonder why Bernie has made a U-turn on his previous comments? He made it very clear that viewing figures are not important to the sport and as long as viewers saw a fraction of each race it was good enough. This may be a reaction to the figures released for the first three races of this season. Sky's peak figures are down and the Chinese GP averaged 455k viewers (846k peak). It was the first race where the BBC also had live coverage so you'd expect a drop.

http://www.express.co.uk/finance/cit...nie-Ecclestone
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