Each and every time someone mentions Lewis, whether they're a hater, an admirer, rabidly in love or totally indifferent 'Brand Hamilton' gets a push along the road.
Proclaiming love or hate for him, or dislike, or admiration, or whatever - it all means he's being talked about. Being talked about means TV coverage, press footage, column inches, lifestyle pieces, appearances on chat shows, special guest stuff in recording studios - and it all, every bit of it, adds to the $$$ he's earning.
When you whinge, listen to the cash registers ring
Not that he's going to read this, but well done, young man. Keep it up.