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#1 | |
Rookie
Join Date: Jan 2006
Posts: 75
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DJR and Jim Beam??
Heard a whisper this is all but done! Let the Bourbon Wars Begin!
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#2 | ||
Racer
Join Date: Sep 2002
Posts: 432
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Funny that I should be reading this post now. Last night at work a mate dragged out some ancient Penthouse "Black label" magazines going back to the mid-late 80s. While the pictures are "interesting" I genuinely found it more interesting to read the articles. True dinks.
Anyway, one of them was Peter MacKay's review of the 1988 motorsport year. In it he made mention of the all alcohol sponsors that were coming on board. In the past, PMK said, they tended to steer clear of motorsport sponsorship for fear of the drink drive tag that the industry would get. But in 88, Tooheys, Fosters and Swan breweries all got involved in motorsport. These days, it doesn't seem to be an issue, despite the ever increasing pressure on road safety campaigns and the drink-drive message. It's funny how "values" change. Back then, there was no problem with tobacco sponsorship. But it's now taboo because of health reasons. Breweries sponsoring racing was an issue then. It isn't now. I wonder how long it will be before alchohol advertising is subjected to the same sanctions. |
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#3 | |
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Join Date: May 2004
Posts: 16,040
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that move has alraedy started mjt, its just slowly picking up steam, but let me assure you the path is picked, first tabaco then alcohol then sex
Last edited by peckstar; 16 Dec 2006 at 03:37. |
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#4 | ||
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Join Date: Jul 2005
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i know that grolsch won't get involved with motorsport over the association with drink driving. I can't really see the problem. Its a sticker on the side of the car its not like Richards drove around all year with a drink bottle full of Jack
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#5 | |||
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#6 | ||
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Join Date: Feb 2003
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This has gone over my head, but were is the DJR connection here.Sorry if I have missed something.
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#7 | |||
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Join Date: Aug 2003
Posts: 459
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Quote:
Each driver has 8 drinks before racing identical <insert brand here> vehicles. What a hoot and no RBT to worry about! |
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#8 | |||
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#9 | |
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Join Date: May 2004
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the rumours is in the heading and not in the post, DJR and JB to team together next year.
obviusly it still rumour and its is not the first time this has been mentioned, its lost in 150 pages of lists |
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#10 | ||
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Join Date: Dec 2004
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Close one eye, tilt your head to the side and stand on one leg and you might see it.
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#11 | ||
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Join Date: Jul 2006
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I don't really care about the alcohol wars, all I want to see, despite being a Holden fan, is Dick Johnson Racing back next year. If he's got the $$$ from Jim Beam, kudos to both DJ and Jim Beam themselves for stepping in and saving an Australian racing icon from going under.
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#12 | ||
Racer
Join Date: Jul 2004
Posts: 156
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i heard that Jim Beam was going to feature on the front of one of the FPR cars next year
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#13 | |
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Join Date: Jan 2004
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I heard Bundy was heading to DJR.. As stated by Mickcals, Jim Beam should be going to a more successful Ford team
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#14 | ||||
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#15 | ||
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aslong as DJR has a sponser i will be happy as even though i am a Holden fan they are an icon in Aussie motorsport, but i thought it was Bundy going to DJR with JB featuring on the FPR cars.
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#16 | ||
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Diageo sure are. That is why Johnnie Walker sponsors McLaren in Formula One, and is looking at a deal in the USA
In the meantime, the Australian office is frittering away millions of dollars on marketing, and has hooked up with Cricket Australia, if I remember correctly, who are a sporting code that is much more likely to be participated in due to its low barriers to entry than motorsport has on a "cost of competing" basis. It is therefore resultingly more likely to be subtley targeting the very children of schools and junior clubs that sister brand, Bundaberg Rum, so publicly professes to avoid. Where is the logic??? |
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#17 | ||
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Join Date: Jun 2006
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Just return from and the shops and in the latest issue of auto action they had the djr-jin beam livery,it looks great, i have said to my brother once perkins announced that they had JD as their major sponsor that so or later jim beam will do the same thing.
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#18 | ||
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If you get alcoholically challenged and go play cricket, there is a reasonable shot you wont hurt anyone. If you do the same then get behind the wheel, the story is different.
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#19 | |
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I often wondered what would happen to cricket sponsorship dollars if the V8s ever reverted to racing in the summer season.
I've always been a believer that the cricket (and golf) is really a boring TV game being supported by a conservative, influential minority... no other sport has dared tackle the cricket head on for TV exposure. I don't really know why? I dare say motorsport would soak up the sponsorship dollars at the expense of cricket, if the two were pitted against one another. Sorry for straying slightly OT but I just had to get my thought across to some influential entrepreneur out there who might actually read my post. |
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#20 | |||
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Join Date: Mar 2006
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soccer a league is doing exactly what you are proposing. it is a smart idea. |
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#21 | ||
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The A-League needs to be on FTA to try and compete with the cricket IMO.
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#22 | |
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Join Date: Nov 2003
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I doubt any form of motorsport would be able to beat the cricket during the summer....
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#23 | ||
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Join Date: Jan 2003
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I really don't know where these rumours are coming from. It won't be Bundaberg Rum and it won't be Jim Beam.
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#24 | |||
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![]() Well done Dick - an icon of the series - you deserve to hit a home run after that Westpoint debacle. |
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#25 | |||
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