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22 Jun 2005, 22:16 (Ref:1337725) | #1 | ||
Veteran
Join Date: Nov 2002
Posts: 4,744
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Denver Race Sponsorship Stratagies - 7X Improvement in Revenue
I thought this was an interesting read. It's about how the Denver race has increased it's sponsorship revenue by 7X and the number of sponsorship partners from 7 to 45: http://64.185.225.166/champcar/IEGStory.pdf
One thing I found interesting was how Centrix who owns the race has leveraged partner companies. Essentially they've created a business to business model that has resulted in companies wanting to be involved. It seems like it has more to do with these kind of opportunities than the opportunity to sell to the public. I've been very sceptical that CC could use this type of model successfully, but apparently they can. |
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No Rotor, No Motor. |
24 Jun 2005, 05:07 (Ref:1338932) | #2 | ||
Racer
Join Date: Dec 2003
Posts: 343
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All of the events on the calendar would be wise to consider utilizing some of the techniques outlined in that article. A very interesting read.
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