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4 Aug 2014, 12:06 (Ref:3441377) | #201 | |||
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I wonder at the link to Coca Cola too. Its not impossible to consider that as CCA, thru its major 3PL partner Linfox, is a large customer of MBAuP Commercial Vehicles in their distribution network... that perhaps it is another of those attempted 'pull thrus' to get the end customer (CCA) on board the Erebus team. If Erebus followed tradition of other teams struggling for backing, normally its about the right time to put some name, any name, on board to at least give the illusion of strength... Remember a few years ago when BJR lost the backing of OzEmail... the backing ran out well before the signage came off the cars... better to run a car with something on it than a blank canvas that just raises questions.. with the very same impact on the bank balance... |
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Happy David Thexton Day, 21st March 2003 “I am not uncertain” - Dollar Bill Stern, Billions “Fear stimulates my imagination” - Don Draper, Mad Men “Everybody Lies” - Dr Gregory House, House “Trust But Verify” - Commissioner Frank Reagan, Blue Bloods |
4 Aug 2014, 13:44 (Ref:3441387) | #202 | |
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Many teams that have come and gone over the years have had all sorts of theories on running sans backing.
Does running a seemingly sponsored car prompt potential backers to look elsewhere or even reduce their spend to come on board, believing that on-car real estate may be restricted? |
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4 Aug 2014, 23:09 (Ref:3441488) | #203 | |
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Oh the Coke you drink, not the one that you snort!
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4 Aug 2014, 23:12 (Ref:3441489) | #204 | ||
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Happy David Thexton Day, 21st March 2003 “I am not uncertain” - Dollar Bill Stern, Billions “Fear stimulates my imagination” - Don Draper, Mad Men “Everybody Lies” - Dr Gregory House, House “Trust But Verify” - Commissioner Frank Reagan, Blue Bloods |
4 Aug 2014, 23:16 (Ref:3441490) | #205 | |||
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That the commercial team at Erebus is out in the wider world seeking backing should suggest to whoever is looking that there is space available on the car, not that this is actually the benefit being sold to them... the B2B connection, presuming they can find one, would prick the ears of the beancounters, along with seeing the brand name up in lights... A premium brand such as MB should have premium brand sponsors aboard... |
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Happy David Thexton Day, 21st March 2003 “I am not uncertain” - Dollar Bill Stern, Billions “Fear stimulates my imagination” - Don Draper, Mad Men “Everybody Lies” - Dr Gregory House, House “Trust But Verify” - Commissioner Frank Reagan, Blue Bloods |
5 Aug 2014, 00:40 (Ref:3441506) | #206 | |
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Betty also said she wanted to take the two SLS's to the Spa24H next year. So maybe the budget is not so bad....
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5 Aug 2014, 03:45 (Ref:3441530) | #207 | |||
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Volvo of course is the other one in this position I think of being unique. |
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5 Aug 2014, 03:57 (Ref:3441533) | #208 | ||
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Happy David Thexton Day, 21st March 2003 “I am not uncertain” - Dollar Bill Stern, Billions “Fear stimulates my imagination” - Don Draper, Mad Men “Everybody Lies” - Dr Gregory House, House “Trust But Verify” - Commissioner Frank Reagan, Blue Bloods |
5 Aug 2014, 06:44 (Ref:3441552) | #209 | |
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Last I saw bowman had just under $4k, needing $100k to get the car wrapped...
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7 Aug 2014, 12:10 (Ref:3442193) | #210 | |||
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I'm no fan of Phelps, but he's got on-the-record quotes from the driver of the team saying that he thinks they're going to get manufacturer backing. That's a real, legitimate news story that any journalist would publish. |
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7 Aug 2014, 13:09 (Ref:3442207) | #211 | ||
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Quote:
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7 Aug 2014, 13:59 (Ref:3442221) | #212 | ||
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And your contribution to this thread has been......?
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Happy David Thexton Day, 21st March 2003 “I am not uncertain” - Dollar Bill Stern, Billions “Fear stimulates my imagination” - Don Draper, Mad Men “Everybody Lies” - Dr Gregory House, House “Trust But Verify” - Commissioner Frank Reagan, Blue Bloods |
7 Aug 2014, 14:48 (Ref:3442238) | #213 | |
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8 Aug 2014, 04:29 (Ref:3442372) | #214 | |
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Wow GTR...seen you warn people for less than your little tantrum just there at Casper.
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8 Aug 2014, 04:33 (Ref:3442373) | #215 | |
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14 Aug 2014, 01:32 (Ref:3444104) | #216 | ||
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Happy David Thexton Day, 21st March 2003 “I am not uncertain” - Dollar Bill Stern, Billions “Fear stimulates my imagination” - Don Draper, Mad Men “Everybody Lies” - Dr Gregory House, House “Trust But Verify” - Commissioner Frank Reagan, Blue Bloods |
14 Aug 2014, 03:31 (Ref:3444117) | #217 | ||
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14 Aug 2014, 08:17 (Ref:3444159) | #218 | |
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A lot of the Erebus sponsorship portfolio revolves around contra deals.
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15 Aug 2014, 09:20 (Ref:3444443) | #219 | ||
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Happy David Thexton Day, 21st March 2003 “I am not uncertain” - Dollar Bill Stern, Billions “Fear stimulates my imagination” - Don Draper, Mad Men “Everybody Lies” - Dr Gregory House, House “Trust But Verify” - Commissioner Frank Reagan, Blue Bloods |
15 Aug 2014, 23:00 (Ref:3444578) | #220 | ||
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The Titans have one of the smaller crowd attendances and memberships in the league so not exactly the best partnership for Erebus.
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16 Aug 2014, 01:24 (Ref:3444587) | #221 | |
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I'm sure they've put a lot of thought into it, but whether it'll reap any sort of dividend remains to be seen.
I for one, can't see if there is anything quantifiable to be gained from it, from Erebus' perspective. Maybe they'll sell a bit of signage, or a bit of merch or some memberships? It might attract a few more bodies into the stadium too, but that'd be about it. |
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16 Aug 2014, 01:45 (Ref:3444591) | #222 | ||
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If the target market for the Gold Coast Indy race overlaps with the customers who are attending the Titan's game, the synergy is in there somewhere... hopefully with an increased crowd at the V8 event, and maybe a new team for the punters to cheer for in Erebus...
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Happy David Thexton Day, 21st March 2003 “I am not uncertain” - Dollar Bill Stern, Billions “Fear stimulates my imagination” - Don Draper, Mad Men “Everybody Lies” - Dr Gregory House, House “Trust But Verify” - Commissioner Frank Reagan, Blue Bloods |
29 Aug 2014, 10:58 (Ref:3448804) | #223 | ||
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Happy David Thexton Day, 21st March 2003 “I am not uncertain” - Dollar Bill Stern, Billions “Fear stimulates my imagination” - Don Draper, Mad Men “Everybody Lies” - Dr Gregory House, House “Trust But Verify” - Commissioner Frank Reagan, Blue Bloods |
29 Aug 2014, 12:16 (Ref:3448825) | #224 | ||
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Coke Zero has some black. Just not blue...
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29 Aug 2014, 21:10 (Ref:3448951) | #225 | |
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Wilson Security raising their budget ?
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