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1 Apr 2008, 16:48 (Ref:2167108)
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Veteran
Join Date: Mar 2000
Posts: 2,739
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Coca-Cola to sponsor IRL
Good news. Looks like a merged series is starting to payoff.
http://www.autosport.com/news/report.php/id/66273 |
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__________________
A torrential afternoon practice session in Watkins Glen saw Villeneuve out-qualify everyone. By 11 seconds.Scheckter stated: "I scared myself rigid that day, I thought I had to be quickest. Then I saw Gilles's time and - I still don't really understand how it was possible. Eleven seconds !" 
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1 Apr 2008, 16:52 (Ref:2167112)
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Racer
Join Date: May 2007
Posts: 109
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Its going to payoff when they get the new cars for 2009/2010 season. This is a minor step for the series.
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1 Apr 2008, 17:27 (Ref:2167135)
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Veteran
Join Date: Jan 2003
Posts: 4,536
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some stability
i didn't read the article but how long is the sponsor ship- and this level of sponsoring can go very very very far and global the Indy 500 might actually be bigger than all races again.+ |
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SuperTrucks rule- end of story. Listen to my ramblings! Follow my twitter @davidAET I am shameless ...
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1 Apr 2008, 18:11 (Ref:2167186)
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TeaTotal
Racer
Join Date: Aug 2005
Posts: 458
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Good news! it's a step in the right direction.
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1 Apr 2008, 18:29 (Ref:2167197)
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#5 | |
 Official Timekeeper!Veteran
Join Date: Nov 2007
Posts: 1,420
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That's a huge sponsorship deal, Coca-Cola is the 5th richest company in the Food & Drink sector worldwide... hopefully the deal can help to "globalise" IRL.
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__________________
I wasn't speeding, officer. I was qualifying.
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1 Apr 2008, 20:01 (Ref:2167282)
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#6 | |
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Veteran
Join Date: Sep 2003
Posts: 4,348
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The deal is multi year.
If it can be used to maximise publicity for the series and build an identity across the broader and more youthful fan base it may have huge implications for the long term future of the series..... so we live in hope.... |
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1 Apr 2008, 21:45 (Ref:2167381)
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#7 | ||
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Veteran
Join Date: Apr 2007
Posts: 2,025
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Is this the deal referenced on Wind Tunnel? I got the impression that the Wind Tunnel referenced sponsor would be a title sponsor. Perhaps I was wrong...
Chris |
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__________________
Member: Ecurie Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch. EFR & Greg Pickett fan.
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1 Apr 2008, 23:54 (Ref:2167447)
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#8 | |
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Rookie
Join Date: Jun 2004
Posts: 74
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The Coca-Cola IndyCar World Series...sounds nice.
Wonder if that means the winner of the 500 will be drinking a Coke instead of milk? |
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2 Apr 2008, 03:12 (Ref:2167492)
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#9 | ||
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Veteran
Join Date: May 2007
Posts: 620
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Coca Cola sponsors the NASCAR 600, which is on the same day as the Indy 500, so I wonder if we will see some dates change in the near future so that those two races will not overlap.
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__________________
"The reason for high gas prices, is not a result of a shortage of gas, but rather a surplus of greed." Jay Leno
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2 Apr 2008, 05:02 (Ref:2167517)
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#10 | ||
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Veteran
Join Date: Feb 2004
Posts: 1,065
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That is great to hear. A global company promoting the IRL. Positive news all around!
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__________________
Cuz trucks need love, too!
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2 Apr 2008, 06:22 (Ref:2167539)
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#11 | ||
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Veteran
Join Date: Mar 2003
Posts: 4,512
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I think a (big) series sponsor thru 3 seasons is a very good sign!
strangely some jinxers round here haven't commented yet 
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__________________
You got to learn how to fall, before you learn to fly P.Simon
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2 Apr 2008, 07:56 (Ref:2167575)
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#12 | ||
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Veteran
Join Date: Jul 2004
Posts: 8,782
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great news top line company that i don't think many around the world havn't heard of.
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2 Apr 2008, 08:16 (Ref:2167586)
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#13 | ||
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Veteran
Join Date: Mar 2003
Posts: 4,512
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Yes it will help the series be more comfortable wuth $$ numbers, and, probably, higher purses to attract further entries.
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__________________
You got to learn how to fall, before you learn to fly P.Simon
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2 Apr 2008, 11:31 (Ref:2167750)
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#14 | ||
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Veteran
Join Date: Apr 2007
Posts: 2,025
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@ ThePenguin: I doubt it. Having the "World" 600 and Indianapolis 500 on the same weekend means too much in the history of U.S. motorsport. Those two events, combined with the Monday sports car race at Lime Rock, currently being the Grand-Am GT's, makes a huge weekend in U.S. motorsport that I hope never changes - and I doubt will change for a long time.
No title sponsorship then? Chris Last edited by Jonerz; 2 Apr 2008 at 11:34. |
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__________________
Member: Ecurie Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch. EFR & Greg Pickett fan.
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2 Apr 2008, 15:20 (Ref:2167926)
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#15 | |
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Veteran
Join Date: Nov 2006
Posts: 2,263
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Imagine that, some Actual Good News. It's been a while since the last time that happened in AOWR.
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__________________
Michael Delaney was wrong. In between is not waiting - in between is the glory, the passion. In between is what elevates racing.
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2 Apr 2008, 16:24 (Ref:2167974)
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#16 | |
 Race OfficialVeteran
Join Date: May 1998
Posts: 10,993
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Yes, very promising indeed. If we get to see a few 'we sponsor Indycar' type promos on the billions of cans and bottles that are sold each year it will be a very good thing in rebuilding the 'brand' to a previously tired audience.
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2 Apr 2008, 18:27 (Ref:2168062)
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#17 | ||
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Veteran
Join Date: Jul 2001
Posts: 7,294
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Wow. That is quite a coup for the series. Coca-Cola is a globally recognised brand...
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__________________
Sunderland Til I Die!
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2 Apr 2008, 19:59 (Ref:2168123)
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#18 | ||
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Veteran
Join Date: Jan 2003
Posts: 9,215
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Just to make sure that everyone understands this deal.
Coca-Cola has become one of the various "Official Sponsors" of the IndyCar Series...like the "Official Soft Drink of...." This is not a Title Sponsorship, which would be "The Coca-Cola IndyCar Series" The deal (which hasn't been announced yet, btw) talked about on Wind Tunnel the other night refers to the fact that the IRL received a signed "Letter of Intent" from DirectTV to become the "Presneting Sponsor" for the sieries...which is a bigger $$$ commitment and a bigger deal...The IndyCar Series presented by DirectTV HD" Hope that explanation clarifies this for everyone |
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__________________
Finally... One American Open Wheel Series!
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