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View Poll Results: Should Supercar bring new races in Asia to the Virgin series? | |||
Yes | 24 | 44.44% | |
No | 29 | 53.70% | |
I don't understand the question | 1 | 1.85% | |
Voters: 54. You may not vote on this poll |
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14 Jul 2016, 11:03 (Ref:3658802) | #51 | |||
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I have attended an ATCC/V8SC event at least once every year since the early 80s, including every race day of every Homebush 500 since 2009. Yet i post plenty of stuff i see negative about Supercars, and the Homebush event in particular. You can have an interest in the series as a whole & have negative opinions on current issues without blowing smoke up the series backside 24/7 Quote:
Just take a look at the Homebush thread about 2016 being the last event there. One of the mods would not post anything but repeatedly say the event should have continued regardless of the economic impact, and that DRT held all the answers for why the event was cancelled. The wheel turns both ways, but it's easier to gang up on the one member who is willing to post a different opinion....apparently that is "trolling", not having a personal opinion. This is a discussion forum, not a Supercar appreciation society |
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14 Jul 2016, 11:30 (Ref:3658806) | #52 | ||
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This is a discussion forum, not a Supercar appreciation society[/QUOTE]
Yes, thats exactly what my post is all about.......well done. Ive said my piece, I'm out. |
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14 Jul 2016, 12:19 (Ref:3658811) | #53 | ||
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Really can't be bothered. That would mean having to read it, and it's easily the dullest thread I've ever seen...
If people want to contribute go ahead, but nobody's convincing anybody else anyway. A bit like our Euro vote. A bunch of people quoting unsupported and questionable statistics and estimates of the future. Most of us just switched it off and made up our own minds. |
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15 Jul 2016, 04:07 (Ref:3658895) | #54 | |
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Can't see why you expand into Asia before having a second NZ race. Plenty of kiwi talent in the category vs how many Asian? Proven support base vs unknown support base. Very stable political/financial environment vs in some parts of Asia basically the opposite. Slightly less relevant but our culture is very similar to NZ, Asia not so much.
I think it's high time Supercars genuinely acknowledge just how "kiwi" it is. It's not just Scotty Mac,fabs,andre etc, it's super black, it's the kiwi mechanics, engineers etc. What better way to recognize this then an extra round or two in New Zealand |
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15 Jul 2016, 04:15 (Ref:3658896) | #55 | ||
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Population of Thailand 68M Population of Malaysia 30M Population of Bali 4.2M (although obviusly this one is about massive tourism from Aussies) Population of NZ 4.7M |
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15 Jul 2016, 04:27 (Ref:3658897) | #56 | |||
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The other problem I guess comparing NZ to an Asian round is that we can't really see multinational "activations" which can be seen to increase value, and we can't try to sign new deals with broadcasters or anybody as the market is already quite settled and saturated. |
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15 Jul 2016, 06:16 (Ref:3658908) | #57 | |
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Wasn't there mention in the past when a second NZ round had been mentioned, that the current deal with the FIA didn't allow for two rounds in the same country outside Australia?
That might have changed, but i definitely think if you are looking for another overseas event, then a second NZ event would have to be a target. In the past back to back weekends at Wellington and Pukekohe were hugely popular. |
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15 Jul 2016, 11:37 (Ref:3658933) | #58 | ||
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15 Jul 2016, 23:37 (Ref:3658993) | #59 | ||
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In the meantime, Rugby League State of Origin is expanding into "foreign" markets with a game to be played in Perth: http://www.smh.com.au/rugby-league/l...14-gq5zuz.html
With no NRL team in Perth these days, there won't be an obvious existing fanbase but the NRL clearly sees this as an opportunity to showcase the game to effectively a new market and possibly grow the overall fanbase for the sport. The state government in WA simply see it as a good event for Perth to host. |
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“We’re far from having too much horsepower…[m]y definition of too much horsepower is when all four wheels are spinning in every gear.” ― Mark Donohue |
16 Jul 2016, 01:01 (Ref:3658998) | #60 | ||
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Perth is equally a rugby town as it is an AFL town, from a grass roots perspective, but in the last 10 years or so AFL has become really strong.
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16 Jul 2016, 01:53 (Ref:3659002) | #61 | ||
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True, but Rugby & Rugby League are different games and usually some difference in the demographic - although they are really quite similar in reality.
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“We’re far from having too much horsepower…[m]y definition of too much horsepower is when all four wheels are spinning in every gear.” ― Mark Donohue |
16 Jul 2016, 05:52 (Ref:3659016) | #62 | |||
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If it is Red Bull Australia's $$$ how does more international races do anything for their investment? An example of international expansion working against teams retaining & developing sponsorship is Penske and Marlboro in CART during the early 2000's. As CART expanded far and wide into Europe, South America and Australia - Marlboro became less satisfied as it was its USA arm that was providing the $$$. The longer this went on the more concerned they were about losing opportunities to connect with its customer base in the USA. The ultimate outcome was Roger Penske making the move from CART to the All American only IRL series in 2002. |
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Upon entry into the Bathurst 1000, it should be mandatory to view the compelling "Moffat - Man and the Mountain" film |
16 Jul 2016, 08:45 (Ref:3659031) | #63 | ||||
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Even if true I don't think Supercars is in a similar position as still the vast majority of their rounds are in home territory. Around the same balance as the reunited Indycar series that Marlboro were part of until 2010. |
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16 Jul 2016, 10:45 (Ref:3659040) | #64 | ||
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ยินดีที่ได้รู้จัก |
16 Jul 2016, 12:15 (Ref:3659048) | #65 | ||
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There's also an airport very close which commercial airlines can land so it's easy for spectators coming from abroad. |
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16 Jul 2016, 19:48 (Ref:3659080) | #66 | |
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You have to take note of history and Supercars history of overseas excursions seems to be one and done, or sometimes cancelled before it's even run. I guess depending on your goals one off international rounds each season might be an excellent "brand activation" exercise, but if the goal has been international expansion than you'd have to say it's been an abject failure.
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17 Jul 2016, 01:08 (Ref:3659095) | #67 | ||
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Balanced against that though, racing in China and Bahrain did increase the international prestige of the championship plus they pocketed a clean $1m every time they went.
Sent from my SM-G935F using Tapatalk |
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17 Jul 2016, 02:36 (Ref:3659099) | #68 | ||
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If the new management at VASC can make Asian races work then I'm all for it. For sure there are lessons to be learned from previous forays and those experiences should give the new management plenty of information on what worked and what didn't.
The markets concerned are looking for entertainment products and VASC provides such a product and I guess we'll see how it all pans out. You raise a good point DRT re sponsors and where they are based and it's true that not all sponsors are going to see the benefits of races outside Oz (doesn't mean they'll walk away necessarily). However, there ARE sponsors who can increase their involvement in the category if their financial input is spread across several markets. For example, a current subsidiary sponsor on a team could possibly expand to full naming rights with income from other markets and those other markets would want to promote their brand's involvement, thus promoting the series. I do think that for this kind of "shared market" contribution from sponsors, the races need to be more than one-offs so that the sponsors can plan and commit, knowing that the series is coming to their market. It's a bit of a chicken and egg situation but I can see it working. |
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“We’re far from having too much horsepower…[m]y definition of too much horsepower is when all four wheels are spinning in every gear.” ― Mark Donohue |
17 Jul 2016, 08:50 (Ref:3659122) | #69 | |||||
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Could one equally suggest that the one off event and subsequent fallout actually hurt the prestige of the championship? Quote:
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Upon entry into the Bathurst 1000, it should be mandatory to view the compelling "Moffat - Man and the Mountain" film |
17 Jul 2016, 10:34 (Ref:3659126) | #70 | ||
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If the teams dont pay, who really cares if it is expensive to stage?
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Happy David Thexton Day, 21st March 2003 “I am not uncertain” - Dollar Bill Stern, Billions “Fear stimulates my imagination” - Don Draper, Mad Men “Everybody Lies” - Dr Gregory House |
17 Jul 2016, 11:08 (Ref:3659130) | #71 | ||
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Expensive for teams and sponsors who invest in activations and/or increase in sponsorship for a one off event that gives them no sustainable return. For example China
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Upon entry into the Bathurst 1000, it should be mandatory to view the compelling "Moffat - Man and the Mountain" film |
17 Jul 2016, 12:12 (Ref:3659139) | #72 | |||||
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I guess all of these events were trying to increase tourism by getting an overseas product televised from their locations, but the cars looked fantastic running around on an F1 circuit even if they were not renewed. |
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17 Jul 2016, 12:13 (Ref:3659140) | #73 | ||
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In marketing, in a saturated market, there is no such thing as a sustainable return.. which is why marketing communications and activations change so regularly. New news sells. That's about all there is to get
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Happy David Thexton Day, 21st March 2003 “I am not uncertain” - Dollar Bill Stern, Billions “Fear stimulates my imagination” - Don Draper, Mad Men “Everybody Lies” - Dr Gregory House |
17 Jul 2016, 14:40 (Ref:3659191) | #74 | ||
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Not so much concerned about whether there are good medical facilities on site (really even for F1 they just have a basic OT and casualty equipment at the track's medical centre), but rather by how the local hospital is equipped for life-threatening injuries (think Hinchcliff, Zanardi, Bianchi etc)
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18 Jul 2016, 00:54 (Ref:3659309) | #75 | ||||
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A series of one off international events that were announced as part of a long term partnership and subsequently called off after 1 race do not contribute favourably to the image of V8SC - no matter which way its spun. Quote:
Well as long as the cars looked fantastic that is all that matters. Last edited by D.R.T.; 18 Jul 2016 at 01:06. |
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Upon entry into the Bathurst 1000, it should be mandatory to view the compelling "Moffat - Man and the Mountain" film |
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