2010 V8Supercar Launch - Lets Get This Party Started!

[Pro Racer]

just watched Today Tonight with the Pink announcement, they did an interview with Cocho at the V8 launch and the Jim Beam car in the background, same base just with Jim Beam on the car so no radical livery change post the UAE rounds.

[peckstar]

get the part started

[GTRMagic]

Pink Is The New V8Superstar!

[GTRMagic]

New Face For V8Supercar

[STEALTHY]

Originally Posted by Pro Racer

just watched Today Tonight with the Pink announcement, they did an interview with Cocho at the V8 launch and the Jim Beam car in the background, same base just with Jim Beam on the car so no radical livery change post the UAE rounds.

Got a confirmation on this livery change (or lack of)?

[retro]

[GTRMagic]

Now that's not half bad either!

[bortall]

Originally Posted by GTRMagic

Now that's not half bad either!

So the US & Asia are going to get better coverage than we do?

[STEALTHY]

Originally Posted by retro

I lol'd at this.

[EBXR8]

The Jim beam car was only last years number 18 i would say a promo car from last year as the car to my knowledge is packed up and ready for shipping to Yas Marina. The official Jim Beam Racing Canadian Club Racing will be launched in the week before clipsal.

[Pro Racer]

Originally Posted by STEALTHY

Got a confirmation on this livery change (or lack of)?

no just something i seen.

BTW how did this thread start i posted this in the livery thread??????

fair enough EB but it just looked like the livery they ran at the test as it had the black stripe in the gold arear going up the front guard.

[sizzle]

Originally Posted by STEALTHY

I lol'd at this.

I thought the whole ad was s**t!

[Denosaur]

Originally Posted by sizzle

I thought the whole ad was s**t!

If I may borrow the line.....Worse commercial ever!!!!
Pink and VESA aren't a DNA match TC!!! Stick to selling ice to eskimos....

[Woolley]

Originally Posted by bortall

So the US & Asia are going to get better coverage than we do?

And us. Apparently Motors TV are going to show 1hour highlights a week after the race, so I won't have a clue what you're all posting about.

I know, no change there!

[mac]

How embarrassing...

So, it is the "Greatest Show on Wheels" because the entire sport travels around in some mythical truck, where Pink is some Foreman-type character...???

They couldn't get a single shot of a car on a racetrack in the thing!?!?!?

This magical truck thing does more racing than any of the cars...

If you want to use a superstar, please do it in context...

I don't know... off the top of my head, how about Pink and her band trying to play louder than a V8 Supercar...?

[eduardo1]

I was at the launch and was fairly underwhelmed with the ad. However, I'm not a target market (none of us on this forum are).

But 3 people who are involved in V8s, but not active fans, loved it. And these are the people that V8s are targeting. People with an interest that haven't been motivated/inspired to come to a meeting or watch it on TV.

Now these people would have seen all the montage action TVCs previously and they haven't done the trick. So, go mainstream/pop culture to, at the very least, raise awareness of V8s by introducing them to the wider audience via someone who everybody knows about.

This is V8s version of the Rugby League Tina Turner ads. A sport that has a loyal, but reasonably small audience moved into mainstream by getting a female rock star to promote it. I think the concept is excellent.

But...

For me, I felt this ad promoted Pink more than V8s. The first 3/4 of the ad was, to my mind, fairly meaningless. Pink in a truck, a bunch of guys in driving suits that, with the exception of James Courtney, the wider audience doesn't know (and that JC/Pink moment - cringeworthy).

There is nothing to sell V8s other than 'Pink agreed to be paid to promote it - so you should come and see it'. At least the old Tina Turner ads showed muscled up guys and big hits and Rugby League action. This ad has none of that. It may raise awareness, but to me it lacks any motivation to actually come to a meeting or watch it on TV, because if you didn't already know how good it is, then this ad doesn't tell you anymore. It doesn't even refer to the website, or anything else to get more info.

A+ for concept
C- for execution - unless there is more to the campaign than this single ad.

[Pro Racer]

WTF is with the kitchen and the chinese chef????? what does it have to do with V8's? then again other then the driver's what does the whole ad have to do with v8's. also why have the driver's playing cards, wouldn't you show them doing what they are actually trying to advertise?

[Falcadore]

Originally Posted by Pro Racer

WTF is with the kitchen and the chinese chef????? what does it have to do with V8's? then again other then the driver's what does the whole ad have to do with v8's. also why have the driver's playing cards, wouldn't you show them doing what they are actually trying to advertise?

Bigger question, is why pick a 10 year old song? If V8 Supercar want to attract a current generation of P!nk fans along then a song for her current album would have been best. Does Party started get much air play on younger-oriented radio stations? While I know Triple M play the song, the Triple M demographic is V8 Supercar heartland, and not the market they should be aiming for.

[Micklegend]

Perhaps we need to have a "V8SC Fantasy Ad" thread where people can post their suggestions for how the sport should be promoted. This is right up there with Russel Crowe promoting Bathurst.

Why whinge about it in here....no one here needs to see an ad to make them watch V8's, we all do it without any need for encouragement.

[mac]

Originally Posted by Micklegend

no one here needs to see an ad to make them watch V8's, we all do it without any need for encouragement.

Don't know about that... I'm watching less and less these days.

[STEALTHY]

Originally Posted by Pro Racer

no just something i seen.

BTW how did this thread start i posted this in the livery thread??????

fair enough EB but it just looked like the livery they ran at the test as it had the black stripe in the gold arear going up the front guard.

The posts were split from that thread.
Of course it looked the same, they even said they wont be updating the cars from last year until they get back from the flyaways. Thats why i asked if you knew something we all didn't

Originally Posted by sizzle

I thought the whole ad was s**t!

Dont get me wrong, i thought it was a complete joke aswell. I just lol'd that they have JC coping a free perve....

[Crash Test]

I like it. That doesn't mean I understand what's going on, but it looks pretty big cash.

[RotorFan]

A perve on what? A woman that belongs in a charcoal chicken shop?

This whole thing is lame.

[STEALTHY]

Originally Posted by RotorFan

A perve on what? A woman that belongs in a charcoal chicken shop?

This whole thing is lame.

I never said he had taste....lol

[Denosaur]

Originally Posted by eduardo1

'Pink agreed to be paid to promote it'

I'd say that SEL probably signed her up to promote her next Australian tour at the same time somewhere in there. Wouldn't be surprised at all that she might end up performing in Sydney at the end of year.