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1 Oct 2014, 09:19 (Ref:3459127) | #10 | ||
Veteran
Join Date: Jan 2013
Posts: 1,190
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You're right, Simmi, about contesting the existence of a car. I was more referring to: Here's my
take/progress on blueprints for an LMP1, let's build and race it! vs. Here's my name, let's go racing with something we maybe build or buy! "Marketing" places the "brand" (smoke) obviously above the accessible engineering content. About 'it might have been at the request of Brabham': Perrinn said (see above) he wasn't aware of the Brabham Project. It's very, very, very hard to believe that the other way round. So that would imply that Brabham did prefer not to have a connection to the Perrinn project. Begging the question of the "why". As to not dilute the "brand"? A Question I would have loved being asked and answered. The 10pm internet radio is one thing, other sites like e.g. racer doing the same thing is another. Still it won't make or break anything, but the circle of specialized journalists in the area isn't huge, and if seemingly a couple of them have similar tastes/preferences and write accordingly, IMHO they will make an impact, being the professional "multiplicators" they are. I'm neither a PR guy nor an oceanologist, but ISTM for a tsunami to happen, some unnoticed underground earthquake has to appear, building momentum to ultimately come up with waves that are hard to ignore. So if you can control the centre of the quake, you might just be able to shape the waves. If RLM had asked the question, racer might have had to, Perrinn might have gotten more exposure, the exclusivity of the announcement dilluted, whatever. Again, I'm not a marketing guy. But Brabham chose RLM to be #1 for a reason. And that reason is not because it's an internet radio show that people ignore... Again, I've supported both projects because ultimately I'd love to see them both. I love Perrinn's response, but frankly, how else could he respond. I'm disappointed/confused in Brabham not seeing the bigger opportunity in going to Perrinn than going solo. I'm not a marketing guy though. They might understand. |
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