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Old 5 May 2001, 13:58 (Ref:89273)   #1
MichaelC
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MichaelC should be qualifying in the top 10 on the grid
Toyota or not Toyota

I read with interest in this month's F1 Magazine that Toyota are considering running their team not as Toyota, but as Lexus. Lexus is seen to be the brand they're pitching against BMW and Mercedes, so they think they may be better off running the F1 series as Lexus. Any thoughts?
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Old 5 May 2001, 17:39 (Ref:89323)   #2
EERO
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EERO should be qualifying in the top 3 on the gridEERO should be qualifying in the top 3 on the gridEERO should be qualifying in the top 3 on the gridEERO should be qualifying in the top 3 on the grid
Ford-Jaguar
Its already being done. I thought Lexus was primarily intended for the North American Market, how much benefit would Toyota see from badging the Team "Lexus"?
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Old 5 May 2001, 20:47 (Ref:89392)   #3
downforce
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downforce should be qualifying in the top 10 on the grid
For starters, Lexus sounds great compared to Toyota, as a racing team!!
btw, I wish they convince the Schu to drive for them, Ferrari has started its downhill curve....
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Old 6 May 2001, 00:00 (Ref:89456)   #4
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Dino IV should be qualifying in the top 5 on the gridDino IV should be qualifying in the top 5 on the grid
'Team Lexus'

Hmmm .. well I guess that's about as close as we'll ever get to 'Team Lotus' again.
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Old 6 May 2001, 00:19 (Ref:89466)   #5
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senna12 should be qualifying in the top 10 on the grid
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Originally posted by EERO
Ford-Jaguar
Its already being done. I thought Lexus was primarily intended for the North American Market, how much benefit would Toyota see from badging the Team "Lexus"?
Are Lexus vehicles sold in Europe? I guess that would be like Honda deciding to go with an Acura badge for its F1 effort.
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Old 6 May 2001, 02:33 (Ref:89525)   #6
Dino IV
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Dino IV should be qualifying in the top 5 on the gridDino IV should be qualifying in the top 5 on the grid
Yes, Toyaota is selling a Lexus-range in Europe. And very succesfully as well. The LS, SC, RX and the very nice IS series iirc.
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Old 8 May 2001, 00:50 (Ref:90029)   #7
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bondibill should be qualifying in the top 10 on the grid
Branding the team as Lexus might be a good idea. But, with the current colour scheme of the test car being red and white are they gearing up for Coca-Cola sponsorship? We've heard for years that Coke were gearing up for F1 sponsorship, and somehow "Coca-Cola Team Lexus" just doesn't sound right....
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