Home Mobile Forum News Cookbook FaceBook Us T-Shirts etc.: Europe/Worldwide. eBay Motorsport Links Advertising Live Chat  
Site Partners: SpotterGuides MotorsportAds MotorsTV (Sky 447)  
Related Sites: Your Link Here  

Go Back   TenTenths Motorsport Forum > Single Seater Racing > Formula One

Notices


Reply
 
Thread Tools Display Modes
Old 6 Mar 2017, 11:08 (Ref:3716833)   #16
Neppatsrev Xam
Racer
 
Join Date: Dec 2015
Netherlands
Posts: 133
Neppatsrev Xam should be qualifying in the top 10 on the grid
Quote:
Originally Posted by VIVA GT View Post
I do believe the Ferrari carried Alfa Romeo branding at some stage!

they still do


Last edited by Neppatsrev Xam; 6 Mar 2017 at 11:16.
Neppatsrev Xam is offline  
Quote
Old 6 Mar 2017, 12:43 (Ref:3716856)   #17
Mike Harte
Subscriber
Veteran
 
Mike Harte's Avatar
 
Join Date: Oct 2011
United Kingdom
W. Yorkshire
Posts: 2,056
Mike Harte should be qualifying in the top 5 on the gridMike Harte should be qualifying in the top 5 on the grid
But the Alfa logos are, surely, just advertising, as there is now very little link between the two companies apart from Piero Ferrari's 10% personal shareholding.

Prior to the 2015 split from Fiat, there may have been some merit in the idea, but what is the point now?
Mike Harte is offline  
Quote
Old 6 Mar 2017, 13:20 (Ref:3716861)   #18
crmalcolm
Veteran
 
crmalcolm's Avatar
 
Join Date: Apr 2007
Italy
Posts: 1,754
crmalcolm should be qualifying in the top 10 on the gridcrmalcolm should be qualifying in the top 10 on the grid
Quote:
Originally Posted by Mike Harte View Post
But the Alfa logos are, surely, just advertising
Ferrari's website describes Alfa Romeo as a sponsor - so definitely not a branding exercise.
crmalcolm is offline  
__________________
"Wasn't fair! I brake for animals, Lewis doesn't"
Quote
Old 6 Mar 2017, 15:55 (Ref:3716880)   #19
BSchneiderFan
Veteran
 
Join Date: Feb 2003
United Kingdom
London, UK
Posts: 5,039
BSchneiderFan should be qualifying in the top 3 on the gridBSchneiderFan should be qualifying in the top 3 on the gridBSchneiderFan should be qualifying in the top 3 on the gridBSchneiderFan should be qualifying in the top 3 on the grid
Quote:
Originally Posted by chunder View Post
Well Red Bull did do it with Infiniti.
Not the same; they had Infiniti logos on the car but it was never a Red Bull-Infiniti.
BSchneiderFan is offline  
Quote
Old 6 Mar 2017, 15:59 (Ref:3716881)   #20
BSchneiderFan
Veteran
 
Join Date: Feb 2003
United Kingdom
London, UK
Posts: 5,039
BSchneiderFan should be qualifying in the top 3 on the gridBSchneiderFan should be qualifying in the top 3 on the gridBSchneiderFan should be qualifying in the top 3 on the gridBSchneiderFan should be qualifying in the top 3 on the grid
Quote:
Originally Posted by Mike Harte View Post
But the Alfa logos are, surely, just advertising, as there is now very little link between the two companies apart from Piero Ferrari's 10% personal shareholding.

Prior to the 2015 split from Fiat, there may have been some merit in the idea, but what is the point now?
I thought Alfa was still owned by FCA? Sergio Marchionne has certainly been talking within the last few months about Alfa returning to F1.
BSchneiderFan is offline  
Quote
Old 6 Mar 2017, 16:27 (Ref:3716886)   #21
Mike Harte
Subscriber
Veteran
 
Mike Harte's Avatar
 
Join Date: Oct 2011
United Kingdom
W. Yorkshire
Posts: 2,056
Mike Harte should be qualifying in the top 5 on the gridMike Harte should be qualifying in the top 5 on the grid
Quote:
Originally Posted by BSchneiderFan View Post
I thought Alfa was still owned by FCA? Sergio Marchionne has certainly been talking within the last few months about Alfa returning to F1.
I did write it rather inelegantly. Whilst Alfa is still wholly owned by Fiat Chrysler, Ferrari is now totally independent from FCA apart from the minor details of Marchionne being still in charge of both entities and Piero Ferrari's shareholding.
Mike Harte is offline  
Quote
Old 6 Mar 2017, 17:29 (Ref:3716898)   #22
BSchneiderFan
Veteran
 
Join Date: Feb 2003
United Kingdom
London, UK
Posts: 5,039
BSchneiderFan should be qualifying in the top 3 on the gridBSchneiderFan should be qualifying in the top 3 on the gridBSchneiderFan should be qualifying in the top 3 on the gridBSchneiderFan should be qualifying in the top 3 on the grid
Ah, right. It just strikes me that, if Marchionne wants Alfa to have an F1 presence, rebranding customer engines would be an easy way to do it.

Last edited by BSchneiderFan; 6 Mar 2017 at 17:58.
BSchneiderFan is offline  
Quote
Old 6 Mar 2017, 18:39 (Ref:3716905)   #23
chillibowl
Veteran
 
chillibowl's Avatar
 
Join Date: Mar 2005
Canada
winnipeg, canada
Posts: 5,186
chillibowl is going for a new world record!chillibowl is going for a new world record!chillibowl is going for a new world record!chillibowl is going for a new world record!chillibowl is going for a new world record!chillibowl is going for a new world record!chillibowl is going for a new world record!
but what is the benefit to a team that accepts an Alfa badge while forgoing the Ferrari badge?

take Haas for example...Alfa is making a big push in the US these days(heavy sponsorship during this years Super Bowl) so on the surface it would seem to be an easy and natural fit for FIAT.

but from Haas' point of view, would that sponsorship have helped or hurt them?

more money is of course more money but maybe they thought that having the Ferrari badge (a far more recognizable symbol) on their car gave the new team a level of exposure and credibility that they might not have otherwise created had they used the Alfa badge.

if i was starting a new team, paying a premium ti use the Ferrari badge exclusively might outweigh additional sponsorship revenues.

that said i would probably try to get both badges on my car and have the best of both worlds!
chillibowl is offline  
__________________
What shall we use to fill the empty spaces, where waves of hunger roar?
Shall we set out across the sea of faces in search of more and more applause?
Shall we buy a new guitar? Shall we drive a more powerful car?
Quote
Old 6 Mar 2017, 19:22 (Ref:3716914)   #24
Richard Casto
Veteran
 
Richard Casto's Avatar
 
Join Date: Sep 2009
United States
Durham, NC, USA
Posts: 2,124
Richard Casto is going for a new world record!Richard Casto is going for a new world record!Richard Casto is going for a new world record!Richard Casto is going for a new world record!Richard Casto is going for a new world record!Richard Casto is going for a new world record!Richard Casto is going for a new world record!
Regarding Haas, Ferrari and Alfa...

It seems that there is little link these days between Ferrari and Fiat (and then to Alfa) other than Marchionne and history given Fiat no longer owns Ferrari. Regarding the push by Alfa, I can't imagine an F1 sponsorship is a good way to spend money to increase US sales. I read that Alfa sales increased 843% in Feb 2017! That is because they only sold 47 cars in the US in Feb 2016. Its easy to make improvements like that when you are starting at ground zero from a sales perspective. The problem is that I just think most consumers in the US have no idea what F1 is (let alone watch it), so the advertising may have little impact.

But... for customers of a premium brand in the US it might. A potential Ferrari owner may know about F1 and the history of Ferrari within F1. I think Ferrari builds roughly 8k cars a year with around 25% sold in the US. So expect that is why you see the Ferrari name on the engine in the Haas. Maybe Fiat/Marchionne should have pushed for a US based, but Fiat owned name like "Jeep" to put on the engine cover!

Richard
Richard Casto is offline  
__________________
Money can't buy happiness, but somehow it's more comfortable to cry in a Porsche than a Kia.
Quote
Old 6 Mar 2017, 21:58 (Ref:3716938)   #25
Gingers4Justice
Veteran
 
Gingers4Justice's Avatar
 
Join Date: Mar 2009
United Kingdom
The Big Smoke
Posts: 3,380
Gingers4Justice will be entering the Motorsport Hall of FameGingers4Justice will be entering the Motorsport Hall of FameGingers4Justice will be entering the Motorsport Hall of FameGingers4Justice will be entering the Motorsport Hall of FameGingers4Justice will be entering the Motorsport Hall of FameGingers4Justice will be entering the Motorsport Hall of FameGingers4Justice will be entering the Motorsport Hall of FameGingers4Justice will be entering the Motorsport Hall of FameGingers4Justice will be entering the Motorsport Hall of FameGingers4Justice will be entering the Motorsport Hall of FameGingers4Justice will be entering the Motorsport Hall of Fame
Regarding Renault have TR rebrand their engine a Nissan...

You have to think that for Renault to be a "works" team, and for Nissan to be the engine in the back of the B team of a fizzy drinks manufacturer, you are effectively demoting the Nissan brand below the Renault one. Not sure that sends the right message.
Gingers4Justice is offline  
Quote
Old 7 Mar 2017, 01:05 (Ref:3716956)   #26
dsg
Subscriber
Veteran
 
Join Date: Aug 2003
Thailand
อ่างทŪ
Posts: 2,331
dsg should be qualifying in the top 5 on the griddsg should be qualifying in the top 5 on the grid
Re-branding the Renault engine to Tag-Heuer has probably enabled RedBull to bring on Aston Martin as a sponsor. Would that have been possible/acceptable if they still had Renault branding on the car?
dsg is offline  
__________________
ยินดีที่ได้รู้จัก
Quote
Old 7 Mar 2017, 07:02 (Ref:3716986)   #27
chunder
Veteran
 
Join Date: Nov 2000
England
Stevenage
Posts: 7,658
chunder should be qualifying in the top 5 on the gridchunder should be qualifying in the top 5 on the gridchunder should be qualifying in the top 5 on the grid
The thing is, these days, does Alfa having anything to do with F1 really make people want to buy an Alfa?

Did it suddenly make people want to buy an Infiniti? Eve dumping Vettel into one and doing loads of PR? Not sure myself.

Are consumers that dumb? You buy a car these days for numerous reasons, the new emissions rules are one due to the insane tax you will pay otherwise, MPG, space, stuff you get for free!
chunder is offline  
__________________
This used to be such a vibrant place. Unless you are Oz or like 24h races whats the point now?
Quote
Old 7 Mar 2017, 11:41 (Ref:3717027)   #28
BSchneiderFan
Veteran
 
Join Date: Feb 2003
United Kingdom
London, UK
Posts: 5,039
BSchneiderFan should be qualifying in the top 3 on the gridBSchneiderFan should be qualifying in the top 3 on the gridBSchneiderFan should be qualifying in the top 3 on the gridBSchneiderFan should be qualifying in the top 3 on the grid
Quote:
Originally Posted by chunder View Post
The thing is, these days, does Alfa having anything to do with F1 really make people want to buy an Alfa?

Did it suddenly make people want to buy an Infiniti? Eve dumping Vettel into one and doing loads of PR? Not sure myself.

Are consumers that dumb? You buy a car these days for numerous reasons, the new emissions rules are one due to the insane tax you will pay otherwise, MPG, space, stuff you get for free!
If that's true, why are any car manufacturers involved in Formula 1?
BSchneiderFan is offline  
Quote
Old 7 Mar 2017, 12:40 (Ref:3717032)   #29
chunder
Veteran
 
Join Date: Nov 2000
England
Stevenage
Posts: 7,658
chunder should be qualifying in the top 5 on the gridchunder should be qualifying in the top 5 on the gridchunder should be qualifying in the top 5 on the grid
I really don't know?

You tell me?

My thinking would be simply for something for their R&D folk to get their teeth into.

Does it sell cars? I don't know until someone sends me proof!!
chunder is offline  
__________________
This used to be such a vibrant place. Unless you are Oz or like 24h races whats the point now?
Quote
Reply

Bookmarks




Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
V8Supercars.. Branding for 2011 & Beyond.. GTRMagic Australasian Touring Cars. 15 6 Dec 2010 08:47


Powered by vBadvanced CMPS v3.2.3

All times are GMT. The time now is 07:03.


Powered by vBulletin® Version 3.8.9
Copyright ©2000 - 2017, vBulletin Solutions, Inc.
Original Website Copyright © 1998-2003 Craig Antil. All Rights Reserved.
Ten-Tenths Motorsport Forums Copyright © 2004-2016 Royalridge Computing. All Rights Reserved.